Meta, the parent company of Facebook and Instagram, has recently introduced a novel subscription service called Meta Verified. This service offers various exclusive perks for content creators on their platforms. However, it raises questions about whether the average user will need to pay for access to Facebook and Instagram. Below, we provide some key details and answers to frequently asked questions about Meta Verified.
What is Meta Verified?
Meta Verified is a monthly subscription service that grants users a verified badge on both their Facebook and Instagram accounts. Additionally, it offers supplementary benefits like enhanced account security, increased visibility, broader reach, and dedicated customer support. The primary aim of this service is to assist users in safeguarding their online identity and expanding their audience on these social media platforms. Currently, Meta Verified is undergoing testing in Australia and New Zealand, with plans for a global rollout in the near future.
How Much Does Meta Verified Cost?
The cost of Meta Verified is $11.99 per month when accessed via a web browser (desktop computer) and $14.99 per month on iOS or Android devices. The price difference is attributed to fees imposed by app stores. To subscribe to the service, users are required to submit a government-issued ID that matches their account profile name, along with a photo of themselves. Additionally, they must agree to Meta’s terms and conditions, which encompass adhering to community standards and refraining from engaging in fraudulent or deceptive activities.
Is Meta Verified Mandatory for Facebook and Instagram Usage?
No, Meta Verified is not mandatory for using Facebook and Instagram. These platforms will continue to be freely accessible to all users, with no reduction in the features currently available for free. These features encompass account security protections and standard customer support. Meta Verified serves as an optional service that provides supplementary benefits for those interested in them.
What Are the Advantages of Meta Verified?
Meta Verified offers certain benefits that may particularly appeal to users, especially content creators seeking to bolster their credibility and expand their reach on these platforms. Some of these advantages include:
- Verified badge: This blue check mark appears alongside your name on your profile and posts, signifying that you’ve verified your identity with Meta. This verification can set you apart from other users and attract more followers and engagement.
- Proactive account protection: Meta actively monitors your account for signs of impersonation or hacking and takes preemptive measures to safeguard it. For instance, if someone attempts to create a fake account using your information, Meta will flag it and notify you. Likewise, if someone tries to access your account from an unfamiliar device or location, Meta will request identity verification before granting access.
- Increased visibility and reach: Meta assists you in garnering more exposure for your content on the platforms. This includes showcasing your posts to a wider audience interested in your niche or topic. You’ll also gain access to insights and analytics to optimize your content strategy and performance.
- Dedicated customer support: You’ll have access to real customer support personnel who can assist with any account-related issues or inquiries. You can reach out to them via email, phone, or chat.
Is Meta Verified Worth It?
The value of Meta Verified depends on your individual preferences, objectives, and financial considerations. Here are factors to ponder before making a decision:
- Your purpose: Evaluate why you use Facebook and Instagram. Are you a casual user maintaining connections with friends and family, or a content creator aiming to build a brand or business? Casual users may find no need for Meta Verified, whereas content creators looking to enhance credibility and reach may benefit from it.
- Your audience: Determine your target audience for your content. Are you focused on a specific niche or aiming for a broader audience? If you have a well-defined target audience, Meta Verified’s increased visibility and reach feature can help you connect with potential customers or fans. If your audience is diverse or unclear, the impact of Meta Verified may be less noticeable.
- Your budget: Consider your financial capacity to sustain a monthly expense for Meta Verified. The service costs $11.99 or $14.99 per month, depending on the platform. While this may appear reasonable, it’s essential to calculate the expected return on investment (ROI). Assess how many additional followers, likes, comments, shares, views, clicks, leads, sales, or revenue you anticipate generating through Meta Verified and whether it justifies the cost.
In Conclusion
Meta Verified is a novel subscription service that caters to content creators on Facebook and Instagram, offering exclusive benefits. However, it’s crucial to note that it is not mandatory for platform access, as these platforms remain free for all users. Whether Meta Verified is a worthwhile investment depends on your personal preferences, goals, and budget. It’s advisable to carefully weigh the pros and cons of the service before deciding whether to subscribe.